Now that you know what search engine optimization is , you probably want to know exactly what to do to increase the traffic on your site and therefor increase your earnings because for any kind of site (it can be just a blog or it can be an ecommerce site where you sell your products) more traffic means more income. There are two types of optimizations you can do:
- On site optimization . You can change your site so that it will responds better to google. The main things to do on your site is to include your target keywords in your site content as many times as possible. Include them in your page title, meta tags (some say it doesn't matter any more but you don't have anything to loose if you do it), heading tags, links tags, alt on image tags . If you calculate your keyword density it should be about 5%. Don't overdue it because it may be considered span.
- Optimization outside your site. By this I mean external links. Get as many as possible. If you hope to rank better for a competitive keyword(one generic keyword that it is searched many times) this is the most important part of the optimization, and also the part the will take more money. There are lots of ways to get links for site. You can get even free links from blogs , directories and forums. Try not to get links with the same description , anchor text and target page. You won't get penalized but your links will loose their value to google because it will be considered spam.
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